3D Could Be Dominant Television Technology in 2 Years

By Dialogo
July 13, 2010

I would be one of the potential buyers of a 3d TV set, bat I have seen/heard nothing about this subject in my country. If I bought one in the States, for example, could I use it here?

Watching television in three dimensions at home could become common in only
two years, since the price of 3D televisions has fallen and major events such as the
World Cup have drawn people’s attention to the technology.

Although many believe that consumers will not want to wear 3D glasses at
home, and the technology has only been on sale for a few months, a number of factors
suggest a more rapid diffusion than in the case of other technologies.

Unlike high-definition video or the VHS-Betamax
battle, where the spread of the technology was delayed for years by struggles
between studios and manufacturers to dominate the market, there are no signs that 3D
will be the subject of a format war.

Consumers have no reason to fear spending a lot of money on the wrong piece
of equipment, since the HDMI cables that connect the
decoders to televisions or other screens can detect and support different

Often, new technology is confronted with a chicken-and-egg dilemma, in which
consumers do not want to buy new equipment until content for it is available, and
media firms are not motivated to produce content until consumers acquire the
equipment needed to consume it.

However, 3D televisions are already on sale, with Samsung models that convert
two-dimensional signals into 3D in real time, meaning that consumers can start to
enjoy images that leap out of their screens right away, even though there is still
not much original content available in 3D.

DGS, the second-largest electronics retailer in
Europe, said that sales of televisions increased fifty percent this year between the
period leading up the World Cup in South Africa and the final played

“We’re still in the diffusion phase right now, but the way that people have
been buying them and keep on buying them gives us a lot of confidence about 3D
sales,” a DSG spokesperson said.

Stu Lipoff, a member of the Institute of Electrical and Electronics Engineers
the world’s largest technical society, said, “It’s one of the most
notable things I’ve seen in my thirty years in engineering.”

“The processing capability is comparable to what five years ago you could
only find in a large computer in a university laboratory,” he indicated with regard
to the technology.


Samsung, which was the first company in the market, hopes to sell the
majority of 3D televisions this year, but Sony, Panasonic, and LG have not lagged

Samsung and Sony are possibly seeking to reach an agreement to establish a 3D
alliance. Sony expects 3D models to make up ten percent of the more than twenty-five
million LCD televisions it hopes to sell in the next
fiscal year.

Interest in 3D has been growing rapidly, among both experts and the general

People’s enthusiasm for 3D has been encouraged by the successful movie
Avatar, which opened in theaters around the world in late 2009, and which by itself
caused the share of American consumers aware of the technology to increase from
forty to sixty percent, according to Clarke Stewart, a television analyst for the
research firm Informa.

Sport is also fertile ground for 3D. French media firms see sports and
pornography as promoting the adoption of 3D, since the spectator will feel that he
or she is in the center of the action, instead of simply observing from a